A business needs to know its purpose, vision, goals, and core values. The
purpose helps define the reason for being. The vision is what we aspire to be.
The goals are intermediate points that are met during the life of the business.
The core values are the boundaries that underline the behavior of people within
the business, a set of constraints.
When the business manages through its strategy, the team goals are clear, and
management is able to keep the team accountable to them. It is important for
the core values and purpose to come through in the way the business
operates. It can become the thing that energizes employees to excel.
This must be the central piece that unifies the company. This needs to be the
common thread shared by all employees, and all things need to align with it.