Internal communications keep the company’s team current on the happenings within the organization. Typical forms of this communication are newsletters, company updates, and memos from upper management. These play the role of delivering a message. The other, informal forms of communication are the ones that reinforce this message. These are the ones that are powerful. Here are a few examples:
- When the company measures something, it tells employees it is important (customer satisfaction, policy adherence, etc.)
- When the company rewards something, it communicates that the action is in alignment (recognition, awards, commissions, etc.)
- When the company disciplines an action, everyone learns that it conflicts with the company goals (write up, probation, termination, etc.)
It is similar to body language, coupled with words. If they line up, things are clear. When they are not in unison, there is confusion, doubt, and angst.
Why Do I Need to Do This?
The way a company communicates internally needs to be just as effective as the way it communicates or markets itself publicly. There must be organizational clarity for the company to reach its potential. Growth and profits will be limited and there will be more issues arising from the team acting outside of what the company promises.
A company risks its viability and the management risk their sanity when organizational clarity is missing. A small company may be able to endure this because the leader has a pulse on everything going on, however, as the business grows, the company has a higher likelihood of imploding.