Communication Tips (SERIES)
Tip #8. Break the Rules – Page Layout
Maintaining a consistent page layout while sacrificing how effectively the message is communicated can prove to delver a lower Return On Investment. Being flexible with how a document is laid out can help communicate your message more effectively. Consider how your page layout can have a greater ROI.
- Focused. Content must be the most valuable component of the document
- Clear. Layout cannot detract from communication objective
- Skimable. Audience must be able to get the point quickly
We hope this encourages you to make smarter communication decisions. Enjoy!