A business is often thought of only in terms of the product or service offered. But what differentiates a business from success into significance isn’t the product – it’s the plan.
The bold pursuit of what normal should be is about businesses relying on structure rather than success.
At first that idea may not make sense. Isn’t success what drives a business? Initially success may catapult a business forward. But success can be short-lived and volatile depending on many circumstances. Success doesn’t consistently sustain a business, but structure does. It is possible for a “successful” company to actually grow broke. Structure on the other hand is a repeatable process that supports consistency. Consistency sustains success.
It should be normal that business owners can build upon structure to protect and expand the company they’ve created.
Bold pursuit of what normal should be.