Value of a Dollar
Consider this truth: Not all dollars are created equally.
Some revenue gets us closer to our goals than others – it all depends on the desired outcomes.
A leader’s goals include (1) protecting the company and (2) nurturing it to grow.
In order to protect our company, some of our desired outcomes include attracting:
- Multiple revenue streams
- Diversified markets
- Various business types
- Clients contributing to no more than X% of our total income
- Opportunities that move us closer to our strategic goals – such as geographic expansion, expertise growth, and resource efficiency
Evaluate your revenue opportunities through this lens to see which of your dollars are better than others.