The most successful companies are purpose driven, and operate from their why rather than their what.
Simply stated- whether a company delivers a professional service or manufactures an actual product, ideally the cause behind why a company exists in the first place shouldn’t change. For example, a company may say they exist just to make and sell toothpaste. However, if that same company recognizes that their cause is really to offer pristine hygiene utilizing advanced research through innovative products, the company’s decision to shift into the market of say, manufacturing deodorant makes sense; it still resonates with their why.
Resicom understands that we are a purpose driven company. Whether we offer brand protection through facility maintenance or we manufacture widgets, our why doesn’t change. All of our decisions and actions must reflect our purpose- to invite both our clients and employees to experience normalcy. We define normalcy as those endeavors, emotions and initiatives that speak to us on a human level- creativity, community, the need to teach and nurture, the drive for efficiencies, the desire to create structure.
When we present our company in this way, people tend to desire involvement with our organization as it resonates with them on a human level. The question becomes, “If this is what Resicom offers, who wouldn’t want to work for us?” However, there is a cost associated with experiencing normalcy. Things like status and ego, not wanting to work in full transparency, resisting development, unclear or unauthentic communication, artificial harmony, and absence of trust are in direct opposition to our cause. Much like the ends of a magnet, people who operate with this agenda are quickly polarized from the company. Experience tells us that a seemingly ideal candidate on paper can be extremely different from how a candidate reacts to our unique environment.
Therefore, even more paramount than simply expertise and experience, employment candidates must be a cultural fit to be successful at Resicom and promote our growth as a company and individually.