Good entrepreneurs tend to be a misunderstood group. They push when others pull. They take chances when others are cautious. They expand while others contract. All the while, their group of friends and family are left scratching their heads trying to figure out if the entrepreneur is crazy or a genius.
This current downturn in the economic cycle is necessary and healthy. It gives great companies the opportunity to be compared more closely to their competitors, allowing them to capture market share. Companies that shed good employees to save money end up losing all of the money invested in the person and as well as the goodwill with the remaining employees.
It is times like these when entrepreneurs have the opportunity to prove their commitment and faith they have in their team and business by working towards strengthening themselves. Upgrade talent where possible. Spend more to improve the infrastructure and sales teams. Protect the investments made in development of great members of the team.
Resicom believes one of its biggest assets is its people. This is the best opportunity for growth that we have ever experienced. Many of our competitors are closing or weakening themselves through layoffs, while our potential clients are re-examining existing relationships, looking for better solutions. We want to be positioned to service them.